What to know about the Texas Senate primaries

Texas Senate primary candidates, political advertisers, and media outlets like CBS News have witnessed record-breaking spending in the state's upcoming Senate races, according to new data analyzed by AdImpact, highlighting the intense political competition and national attention focused on these highly anticipated contests. The unprecedented financial investment in these primaries reflects the significance of Texas politics in the broader national landscape, with both major parties recognizing the potential impact of these races on future legislative agendas and control of the Senate. As Fin Gomez reports for CBS News, the surge in advertising dollars underscores the strategic importance of Texas, where competitive primaries often set the stage for general election battles that can determine party power in Washington. The record spending also indicates growing polarization and increasing stakes in American elections, as outside groups and individual candidates pour resources into influencing voter opinions ahead of the primary elections.