While British Adults Are Less Active on Social Media, More Than Half Now Rely on AI Tools
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"Some participants [...] appear to be interacting with AI as if it were a person, often unconsciously," says a new report from the U.K.'s media regulator Ofcom.
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Share on Facebook Share on X Google Preferred Share to Flipboard Show additional share options Share on LinkedIn Share on Pinterest Share on Reddit Share on Tumblr Share on Whats App Send an Email Print the Article Post a Comment While British adults are less active on social media, more than half now use AI tools, a new report from the U.K.’s media regulator has found. In research published Thursday, Ofcom assesses how Brits use, understand, and feel about the media and online services they interact with in their daily lives. The company tracked trends in the U.K.’s media habits and online behaviours over the last year. At a time when trust in the mainstream media is waning and AI looms large, the numbers are telling. The report found that U.K. adults are officially less active on social media, favoring “limited lifespan over permanent posts.” Social media use remains widespread, with nine in 10 adult internet users (89 percent) using at least one social media platform, and this rises to 97 percent among 16–34-year-olds. Related Stories Movies Cut or Uncut? How Much of Alexander Skarsgård's Penis Are 'Pillion' Viewers Getting at Home? Business Brad Pitt's Plan B Europe Makes Two Key Hires in London But the research also suggests that social media use is becoming more passive and circumspect — around half of adult social media users (49 percent) now actively post, share, or comment — down from 61 percent in 2024. The proportion exploring new websites fell from 70 percent to 56 percent during the same period. Ofcom found that participants expressed being more selective about what and how they post on social media, with more adults concerned about their online posts causing them problems in the future (49 percent versus 43 percent a year ago). Perhaps unsurprisingly, more than half (54 percent) of U.K. adults now use AI tools, such as ChatGPT, Copilot, or Gemini, and this is particularly driven by younger adults. Around one in eight AI users said they use these tools ...
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