Will a new CEO realize Apple’s smart home potential?
📖 Full Retelling
It took Tim Cook years to launch Apple into major new hardware categories, such as the smartwatch . But John Ternus could start his tenure right away with an ambitious new project: smart home hardware.
All signs point to a strong lineup of new smart home devices coming potentially this fall, putting Apple back in the game in a category where it has been painfully slow to ship new devices.
With a hardware man at the helm in Ternus, the chances of Apple fully committing to the smart home feel far higher than under Cook. And while, according to Bloomberg's Mark Gurman , Ternus was reluctant to invest deeply in the smart home a decade ago - tak …
Read the full story at The Verge.
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It took Tim Cook years to launch Apple into major new hardware categories, such as the smartwatch . But John Ternus could start his tenure right away with an ambitious new project: smart home hardware.
All signs point to a strong lineup of new smart home devices coming potentially this fall, putting Apple back in the game in a category where it has been painfully slow to ship new devices.
With a hardware man at the helm in Ternus, the chances of Apple fully committing to the smart home feel far higher than under Cook. And while, according to Bloomberg's Mark Gurman , Ternus was reluctant to invest deeply in the smart home a decade ago - tak …
Read the full story at The Verge.
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