‘You, Me & Tuscany’ Collects $750K In Previews, ‘Super Mario Galaxy Movie’ Heads For $300M – Box Office

Universal's romantic comedy 'You, Me & Tuscany,' starring Halle Bailey and Rege-Jean Page, generated $750,000 in Thursday previews across 2,550 North American theaters, signaling a modest opening for the $18 million production, which is projected to earn in the high single-digit millions this weekend. The film's preview numbers, which began at 2 p.m., are being compared to other recent mid-budget romantic comedies as the industry gauges audience appetite for the genre in the current theatrical landscape. The preview performance places 'You, Me & Tuscany' in a competitive but challenging position. Its $750,000 haul is notably lower than the $1.3 million previews for Sony/TriStar's recent comparable title 'One of Them Days,' suggesting a potentially softer opening frame. The film, produced by Will Packer, represents a test for star-driven romantic comedies, a genre that has seen fluctuating success in the post-pandemic era, often relying on a blend of theatrical appeal and eventual streaming performance to justify its mid-range budget. Meanwhile, in a separate box office development, the animated 'Super Mario Galaxy Movie' continues its strong theatrical run, now heading toward the $300 million domestic milestone. This success story highlights the divergent performance within the market, where established family-friendly franchises can achieve blockbuster status, while original or mid-budget adult-oriented films like 'You, Me & Tuscany' face a more uncertain path. The weekend's results will offer further insight into the segmentation of audience demographics and the types of content driving consumers back to cinemas.