“YouTube Economics Are Challenging For Broadcasters,” BBC Says
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The BBC may have struck what it described as a landmark YouTube deal this year but it sees little commercial opportunity on the Google-owned behemoth. In its charter review consultation response today, the corporation said “we do not envisage a major commercial upside” to making more YouTube-first shows “due to the limited revenues on offer […]
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The BBC may have struck what it described as a landmark YouTube deal this year but it sees little commercial opportunity on the Google-owned behemoth. In its charter review consultation response today, the corporation said “we do not envisage a major commercial upside” to making more YouTube -first shows “due to the limited revenues on offer from video sharing platforms.” “YouTube economics are challenging for broadcasters to make a positive return on premium content – advertising pricing is significantly lower than linear and Broadcaster-Video-On-Demand,” said today’s 100-page document. “Fewer adverts are served, and the platform takes a large share of the revenue. This means that broadcasters can expect to earn much less for every hour of content viewed on a video sharing platform than on their own VoD service.” Related Stories News 'Lord Of The Flies' Star David McKenna On Bringing Piggy To Life In A World Of Chaos & His Dreams Of Making It To London's West End
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