Точка Синхронізації

YouTube officially launched a new AI-powered playlist generation feature for its Music Premium subscribers across iOS and Android platforms this week, aimed at enhancing user personalization through generative technology. The update allows paying members in supported regions to create custom soundtracks by inputting specific text-based prompts into the application. This strategic rollout represents the platform's latest effort to integrate artificial intelligence into its core user experience, moving beyond simple algorithmic recommendations to a more interactive, prompt-based discovery model. To access the feature, users can navigate to the 'Your Library' tab and select the 'AI Playlist' option, which opens a chat-like interface. From there, listeners can type in specific moods, genres, or obscure themes—such as 'upbeat pop for a rainy afternoon' or '90s underground hip-hop'—and the system will generate a curated selection of tracks. This capability leverages Google's advanced language models to interpret nuance in user requests, providing a more tailored result than traditional manual searching. The introduction of this tool comes as competition intensifies between major music streaming services to capture the 'AI-driven' market. By limiting the feature to Premium subscribers, YouTube is adding substantial value to its paid tier while gathering data on how users interact with generative tools. Currently, the feature is being deployed in phases, with a primary focus on English-speaking markets initially before an expected broader international expansion. This move aligns with the larger industry trend of using large language models to bridge the gap between human creativity and vast digital content libraries.