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Friday, July 24, 2026
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Facebook considers giving up and becoming TikTok

First publishedJul 24, 11:00 UTC
Last updatedJul 24, 11:45 UTC · 4m ago
11 outletThe Verge
The Verge6Facebook considers giving up and becoming TikTokOpen ↗
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Facebook considers giving up and becoming TikTok
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Answer

Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok - changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a "reimagined experience" later this year that will put a subset of users into a "full-screen video the moment they open the app." Meta didn't share examples of what its experimental new interface will look like, only that it will initially roll out to countries with a noted preference for video content, with a potential expansion planned for the US next year.

Reported by 1 outlet — The Verge. See all sources ↓

Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok - changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a "reimagined experience" later this year that will put a subset of users into a "full-screen video the moment they open the app." Meta didn't share examples of what its experimental new interface will look like, only that it will initially roll out to countries with a noted preference for video content, with a potential expansion planned for the US next year. These tests are driven by … Read the full story at The Verge.

Read the full report at The Verge ↗

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In brief
What's the story?
Facebook is planning some big changes to try and keep its users from jumping to rival social platforms like TikTok - changes that sound dubiously similar to becoming a TikTok clone. Facebook head Tom Alison announced today that the platform will begin testing a "reimagined experience" later this year that will put a subset of users into a "full-screen video the moment they open the app." Meta didn't share examples of what its experimental new interface will look like, only that it will initially roll out to countries with a noted preference for video content, with a potential expansion planned for the US next year.
How widely is it covered?
1 outlet, average source rating 6.0/10.
When was it last updated?
4m ago.
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    Scouting report

    Facebook considers giving up and becoming TikTok

    Sources1
    TypeCoverage
    The Verge
Related in the knowledge graph
organizationFacebookorganizationMetaorganizationReadorganizationTikTokorganizationTikTok. FacebookorganizationTom Alison
Sources (1)
Avg source rating 6.0/10
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