Ford’s $30,000 electric truck: all the news about the company’s big EV re-do

The end of the Ford F-150 Lightning was also the start of a new era for the automaker. After failing to capture the market with the electric version of its popular F-Series truck, Ford is going back to the drawing board with its Universal Electric Vehicle Platform.
Reported by 1 outlet — The Verge. See all sources ↓
The end of the Ford F-150 Lightning was also the start of a new era for the automaker. After failing to capture the market with the electric version of its popular F-Series truck, Ford is going back to the drawing board with its Universal Electric Vehicle Platform. The first offering will be a $30,000 electric truck, engineered for efficiency and also — perhaps most importantly — profitability. The truck will be revealed in 2027, but Ford plans on building a whole family of low-cost electric vehicles at its Kentucky assembly plant.
Read the full report at The Verge ↗
Why it matters
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- What's the story?
- The end of the Ford F-150 Lightning was also the start of a new era for the automaker. After failing to capture the market with the electric version of its popular F-Series truck, Ford is going back to the drawing board with its Universal Electric Vehicle Platform.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 14m ago.
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Ford’s $30,000 electric truck: all the news about the company’s big EV re-do
Sources1TypeCoverageThe Verge