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I spent years in finance. Then I realized rural Japan's rice terraces were an overlooked asset.

First publishedJul 30, 04:01 UTC
Last updatedJul 30, 13:03 UTC · 4m ago
11 outletBusiness Insider
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Goki Akuzawa, 62, spends most days in rural Japan but still travels to Tokyo for business meetings.After years of restructuring distressed assets in major cities around the world, he began questioning what truly creates value.Inspired by Japan's rice terraces, he left finance to restore rural communities, opening a guesthouse and sake brewery.This as-told-to essay is based on a conversation with Goki Akuzawa, 62, the owner of Toronoki House in Japan. It has been edited for length and clarityFor eight years, I lived a dual life.

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Goki Akuzawa, 62, spends most days in rural Japan but still travels to Tokyo for business meetings.After years of restructuring distressed assets in major cities around the world, he began questioning what truly creates value.Inspired by Japan's rice terraces, he left finance to restore rural communities, opening a guesthouse and sake brewery.This as-told-to essay is based on a conversation with Goki Akuzawa, 62, the owner of Toronoki House in Japan. It has been edited for length and clarityFor eight years, I lived a dual life. I'd spend weekdays in Tokyo working on hotel and real estate investments. On weekends, I'd escape to rural Niigata, about a two-hour train ride from Japan's capital.Along the way, I became passionate about satoyama — a Japanese concept describing the relationship between people and the rural landscape.

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What's the story?
Goki Akuzawa, 62, spends most days in rural Japan but still travels to Tokyo for business meetings.After years of restructuring distressed assets in major cities around the world, he began questioning what truly creates value.Inspired by Japan's rice terraces, he left finance to restore rural communities, opening a guesthouse and sake brewery.This as-told-to essay is based on a conversation with Goki Akuzawa, 62, the owner of Toronoki House in Japan. It has been edited for length and clarityFor eight years, I lived a dual life.
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1 outlet, average source rating 6.0/10.
When was it last updated?
4m ago.
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    I spent years in finance. Then I realized rural Japan's rice terraces were an overlooked asset.

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