Imax China Prepares Full ‘Odyssey’ Rollout Across Nearly 800 Screens as CEO Cites the ‘Christopher Nolan Effect’ (EXCLUSIVE)
Imax China is preparing to dedicate the vast majority of its nearly 800-screen network to Christopher Nolan‘s “The Odyssey” when the film opens in mainland China on Aug. 14, with CEO Daniel Manwaring telling Variety that audience anticipation for the release “is going to be enormous.” “I’m expecting a very large majority of our entire network, if not all of our network, that first week will be playing ‘The Odyssey,'” Manwaring says.
Reported by 1 outlet — Variety. See all sources ↓
Imax China is preparing to dedicate the vast majority of its nearly 800-screen network to Christopher Nolan‘s “The Odyssey” when the film opens in mainland China on Aug. 14, with CEO Daniel Manwaring telling Variety that audience anticipation for the release “is going to be enormous.” “I’m expecting a very large majority of our entire network, if not all of our network, that first week will be playing ‘The Odyssey,'” Manwaring says. Nolan and star Matt Damon are set to arrive in Beijing on July 30 for what Manwaring describes as the first-ever red carpet event held for a commercial film at the China National Film Museum in Beijing, a government institution that also hosted the original Chinese launch of “Avatar” in Imax’s early years in the country. Two screenings are planned in Beijing, alongside a separate event at an Imax theater at Universal Beijing Resort.
Read the full report at Variety ↗
Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- Imax China is preparing to dedicate the vast majority of its nearly 800-screen network to Christopher Nolan‘s “The Odyssey” when the film opens in mainland China on Aug. 14, with CEO Daniel Manwaring telling Variety that audience anticipation for the release “is going to be enormous.” “I’m expecting a very large majority of our entire network, if not all of our network, that first week will be playing ‘The Odyssey,'” Manwaring says.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 16m ago.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
- Coverage card1 outlet1CoverageScouting report
Imax China Prepares Full ‘Odyssey’ Rollout Across Nearly 800 Screens as CEO Cites the ‘Christopher Nolan Effect’ (EXCLUSIVE)
Sources1TypeCoverageVariety