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Iron Maiden Sells Music Catalog, Name, Image and Likeness Rights to Pophouse

First publishedJul 14, 12:49 UTC
Last updatedJul 14, 16:03 UTC · 5m ago
11 outletVariety
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Iron Maiden Sells Music Catalog, Name, Image and Likeness Rights to Pophouse
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Pophouse Entertainment, the investment firm co-founded by ABBA’s Bjorn Ulvaeus, has announced a partnership with legendary British heavy metal band Iron Maiden, acquiring a stake in the publishing and master music rights, and the name, image, and likeness (NIL) rights. Billboard reports that Pophouse has acquired a 50% “stake” in the assets; further terms were not disclosed.

Reported by 1 outlet Variety. See all sources ↓

Pophouse Entertainment, the investment firm co-founded by ABBA’s Bjorn Ulvaeus, has announced a partnership with legendary British heavy metal band Iron Maiden, acquiring a stake in the publishing and master music rights, and the name, image, and likeness (NIL) rights. Billboard reports that Pophouse has acquired a 50% “stake” in the assets; further terms were not disclosed. The deal includes rights to the band’s iconic mascot, the ghoulish character “Eddie.” However, for the sake of context, Pophouse paid upward of $300 million for a similar deal with Kiss, although the percentage was unclear. The partnership, which has been structured and developed over the last year between Pophouse and the band’s co-manager, Andy Taylor, “will enable Iron Maiden to pursue new creative ventures that connect with existing fans as well as bringing their extensive catalogue to new audiences,” according to the announcement.

Read the full report at Variety

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What's the story?
Pophouse Entertainment, the investment firm co-founded by ABBA’s Bjorn Ulvaeus, has announced a partnership with legendary British heavy metal band Iron Maiden, acquiring a stake in the publishing and master music rights, and the name, image, and likeness (NIL) rights. Billboard reports that Pophouse has acquired a 50% “stake” in the assets; further terms were not disclosed.
How widely is it covered?
1 outlet, average source rating 6.0/10.
When was it last updated?
5m ago.
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    Iron Maiden Sells Music Catalog, Name, Image and Likeness Rights to Pophouse

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