Load up on this fan-favorite Costco craft beer while you still can
Costco's Kirkland Signature Lager, a fan-favorite craft beer, is ending its two-year run with Deschutes Brewery.
Reported by 1 outlet — Business Insider. See all sources ↓
Costco's Kirkland Signature Lager is ending. It was made with Deschutes Brewery. Some stores still have it in stock.
Why it matters
This means customers who like the beer need to buy it now before it's gone.
- Why is Kirkland Signature Lager ending?
- The production contract with Deschutes Brewery ended after two years.
- Will Kirkland Signature Lager be available again?
- No, the brewery confirmed that the contract has ended.
- Can I still buy Kirkland Signature Lager?
- Yes, some warehouses still have it in stock, so customers can buy it now.
How outlets are framing the same story
These are the main editorial angles found across reporting. Use them to quickly compare what different outlets emphasize, omit, or question.
The outlets frame the story as a sad end to a popular beer, with Business Insider focusing on the end of the contract and the Deschutes Brewery's perspective, while other outlets emphasize the importance of buying it now.
- Coverage cardFraming signal1AngleScouting report
The end of a popular product
Sources3TypeAngleBusiness Insideremphasizing the end of the contract
Other outletsemphasizing the importance of buying it now - Coverage cardFraming signal2AngleScouting report
Availability and urgency
Sources2TypeAngleOther outletsemphasizing the importance of buying it now