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Economy2 outlets covering this

Mark Zuckerberg's 'AI is great, really' PR campaign is in full swing. Here's a better idea.

First publishedJul 29, 21:48 UTC
Last updatedJul 30, 13:02 UTC · 3m ago
22 outletsThe Verge, Business Insider
The Verge6Mark Zuckerberg is planning a big push into personal AI agentsOpen ↗Business Insider6Mark Zuckerberg's 'AI is great, really' PR campaign is in full swing. Here's a better idea.Open ↗
2 outlets over time — hover a bar for its window & outletslast updated
Mark Zuckerberg's 'AI is great, really' PR campaign is in full swing. Here's a better idea.
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6.0/10Source trustoutlet authority
2Outletsindependent sources

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Answer

Mark Zuckerberg is doing a big AI PR push.That includes a new ad, op-eds and interviews for old media outlets, and a Wall Street pep talk.It's unclear if any of that will move the needle. Why not try cold, hard cash?Many Americans are very concerned about AI.

Reported by 2 outlets — Business Insider, The Verge. See all sources ↓

Mark Zuckerberg is doing a big AI PR push.That includes a new ad, op-eds and interviews for old media outlets, and a Wall Street pep talk.It's unclear if any of that will move the needle. Why not try cold, hard cash?Many Americans are very concerned about AI. Can Mark Zuckerberg change their minds?That is what the Meta CEO is trying to do, via a persuasion campaign: Last week, the company launched an ad, scored by a David Bowie song, telling viewers to ignore "some people" who don't like AI.Zuckerberg followed up a Wall Street Journal op-ed on Tuesday, promising that "superintelligence will be the most profound technological advance we will see in our lifetimes," and that this will be a good thing. Then he got on the phone with reporters at the Journal, the Financial Times, and The New York Times to say the same thing.And on Wednesday, Zuckerberg used his company's earnings call to keep the pitch going: His company's AI efforts make him "optimistic that we're building a positive future for everyone," he told investors.There are at least two things going on here:Zuckerberg, like lots of leaders in AI, seems taken aback by the AI backlash in the US.

Read the full report at Business Insider ↗

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In brief
What's the story?
Mark Zuckerberg is doing a big AI PR push.That includes a new ad, op-eds and interviews for old media outlets, and a Wall Street pep talk.It's unclear if any of that will move the needle. Why not try cold, hard cash?Many Americans are very concerned about AI.
How widely is it covered?
2 outlets, average source rating 6.0/10.
When was it last updated?
3m ago.
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  • Coverage card2 outlets
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    Scouting report

    Mark Zuckerberg's 'AI is great, really' PR campaign is in full swing. Here's a better idea.

    Sources2
    TypeCoverage
    Business Insider
    The Verge
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organizationAI PRorganizationHere'sorganizationIt'sorganizationMany AmericansorganizationMark ZuckerbergorganizationMark Zuckerberg'sorganizationWall StreetorganizationWhy
Sources (2)
Avg source rating 6.0/10
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