New Jersey governor signs law banning surveillance pricing to protect shoppers
New law prohibits retailers from using personal data to charge different prices for identical productsNew Jersey governor Mikie Sherrill recently signed a new law prohibiting businesses from using shoppers’ personal information to charge different prices for identical products, making her state the third in the US to ban the practice.The Fair Price Protection Act passed by New Jersey’s legislature seeks to protect consumers from surveillance pricing, in which retailers can use data including online activity, location and purchasing history to arbitrarily change prices for individual shoppers.
Reported by 1 outlet — The Guardian US. See all sources ↓
Read the full report at The Guardian US ↗
Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- New law prohibits retailers from using personal data to charge different prices for identical productsNew Jersey governor Mikie Sherrill recently signed a new law prohibiting businesses from using shoppers’ personal information to charge different prices for identical products, making her state the third in the US to ban the practice.The Fair Price Protection Act passed by New Jersey’s legislature seeks to protect consumers from surveillance pricing, in which retailers can use data including online activity, location and purchasing history to arbitrarily change prices for individual shoppers.
- How widely is it covered?
- 1 outlet, average source rating 8.0/10.
- When was it last updated?
- 9m ago.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
- Coverage card1 outlet1CoverageScouting report
New Jersey governor signs law banning surveillance pricing to protect shoppers
Sources1TypeCoverageThe Guardian US