OnePlus, the ‘Flagship-Killer’ Smartphone Brand, Is All but Dead
OnePlus, the “flagship-killer” smartphone company that rose in 2013 to counter the likes of Samsung and Apple, is dead. The company, a subsidiary of Oppo—the fourth-largest global smartphone maker—has been laying off staff across various regions over the past few months, with many employees in Europe transitioning to roles at Oppo or Realme, another Oppo mobile subbrand.
Reported by 1 outlet — WIRED. See all sources ↓
OnePlus, the “flagship-killer” smartphone company that rose in 2013 to counter the likes of Samsung and Apple, is dead. The company, a subsidiary of Oppo—the fourth-largest global smartphone maker—has been laying off staff across various regions over the past few months, with many employees in Europe transitioning to roles at Oppo or Realme, another Oppo mobile subbrand. WIRED has verified these transitions and layoffs by speaking with former OnePlus employees and tracking dozens of LinkedIn updates over the past month; many workers left their roles between March and June of this year. Oppo provided a blanket statement to WIRED when asked for comment: “To further consolidate resources and enhance global product strategy synergy, Realme will focus on overseas markets and no longer launch new products in China.
Read the full report at WIRED ↗
Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- OnePlus, the “flagship-killer” smartphone company that rose in 2013 to counter the likes of Samsung and Apple, is dead. The company, a subsidiary of Oppo—the fourth-largest global smartphone maker—has been laying off staff across various regions over the past few months, with many employees in Europe transitioning to roles at Oppo or Realme, another Oppo mobile subbrand.
- How widely is it covered?
- 1 outlet, average source rating 7.0/10.
- When was it last updated?
- 12d ago.
How outlets are framing the same story
Here's how each outlet is covering the story — compare their headlines and timing at a glance.
- Coverage card1 outlet1CoverageScouting report
OnePlus, the ‘Flagship-Killer’ Smartphone Brand, Is All but Dead
Sources1TypeCoverageWIRED