Playboy's celebrity-driven relaunch faces credibility test in OnlyFans era, expert says
Playboy is back on the rack, now with a focus on "prestige" and storytelling alongside the nude images synonymous with the magazine. More than 70 years after Hugh Hefner founded the men's magazine brand, newly-appointed editor-in-chief Philip Picardi and David Miller, Playboy’s president of media and brand, were tasked with reviving the publication for an ever-changing audience.A celebrity-focused relaunch to promote the iconic Playboy Playmates and Bunnies began in April with Colombian pop star Karol G on the cover.
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Playboy is back on the rack, now with a focus on "prestige" and storytelling alongside the nude images synonymous with the magazine. More than 70 years after Hugh Hefner founded the men's magazine brand, newly-appointed editor-in-chief Philip Picardi and David Miller, Playboy’s president of media and brand, were tasked with reviving the publication for an ever-changing audience.A celebrity-focused relaunch to promote the iconic Playboy Playmates and Bunnies began in April with Colombian pop star Karol G on the cover. The sold-out print run lead efforts for a larger print run of its latest issue featuring supermodel Cara Delevingne in only a latex corset.HOLLY MADISON SAYS PLAYBOY MANSION FELT LIKE A 'SAFE HARBOR' AFTER SHE ENCOUNTERED HOLLYWOOD'S DARK SIDEAdrienne Uthe, founder of Kronus Communications, exclusively told Fox News Digital that it's essential for Playboy to evolve if they want to survive a reinvention."It's not about erasing who you were — it's about carrying the core of what made you iconic into a context that makes sense today," Uthe said. "Playboy knows what it is.
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Why it matters
A world story we're tracking; its significance and source trust firm up as more outlets confirm it.
- What's the story?
- Playboy is back on the rack, now with a focus on "prestige" and storytelling alongside the nude images synonymous with the magazine. More than 70 years after Hugh Hefner founded the men's magazine brand, newly-appointed editor-in-chief Philip Picardi and David Miller, Playboy’s president of media and brand, were tasked with reviving the publication for an ever-changing audience.A celebrity-focused relaunch to promote the iconic Playboy Playmates and Bunnies began in April with Colombian pop star Karol G on the cover.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 15m ago.
How outlets are framing the same story
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- Coverage card1 outlet1CoverageScouting report
Playboy's celebrity-driven relaunch faces credibility test in OnlyFans era, expert says
Sources1TypeCoverageFox News Latest