Why one of the biggest players in podcasting says 'podcast' is an 'archaic term'
If you are old, you may remember that "podcasts" were initially thought of as "things you listen to on an iPod."Now that podcasts are becoming video shows, there are new sets of issues for the industry.Fox podcast executive Chris Balfe is particularly worried about "clipping," which gives stars like Megyn Kelly more visibility on places like TikTok — but doesn't generate any revenue."Podcasting" is a term that's so old it refers to a device you can't even buy anymore.But it's outdated for another reason, says podcast executive Chris Balfe: The line between traditional podcasts — delivered via audio files — and TV talk shows delivered over the internet — has basically collapsed, and now they're all the same thing.That's why Netflix has been investing in exclusive podcast deals — it thinks they are a low-cost way to bulk up its video offerings. And it's why the biggest buzz in podcasting right now is around "clipping" —chopping up longer podcast interviews and distributing them in bite size to video platforms like TikTok and Instagram's Reels.But Balfe, whose Red Seat Ventures provides production services and ad sales for podcasters or whatever you call them, like Tucker Carlson and Megyn Kelly, doesn't love the idea of Netflix getting exclusive rights to podcasts.
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If you are old, you may remember that "podcasts" were initially thought of as "things you listen to on an iPod."Now that podcasts are becoming video shows, there are new sets of issues for the industry.Fox podcast executive Chris Balfe is particularly worried about "clipping," which gives stars like Megyn Kelly more visibility on places like TikTok — but doesn't generate any revenue."Podcasting" is a term that's so old it refers to a device you can't even buy anymore.But it's outdated for another reason, says podcast executive Chris Balfe: The line between traditional podcasts — delivered via audio files — and TV talk shows delivered over the internet — has basically collapsed, and now they're all the same thing.That's why Netflix has been investing in exclusive podcast deals — it thinks they are a low-cost way to bulk up its video offerings. And it's why the biggest buzz in podcasting right now is around "clipping" —chopping up longer podcast interviews and distributing them in bite size to video platforms like TikTok and Instagram's Reels.But Balfe, whose Red Seat Ventures provides production services and ad sales for podcasters or whatever you call them, like Tucker Carlson and Megyn Kelly, doesn't love the idea of Netflix getting exclusive rights to podcasts. And he's strongly against the idea of his talent willingly turning their long-form interviews, which generate revenue for them, into clips that generate zero revenue for the creators — even as he acknowledges that many of his podcasters want to do that, anyway.I periodically check in with Balfe, who sold Red Seat to Rupert Murdoch's Fox Corp. to get a front-line report on his industry.
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- What's the story?
- If you are old, you may remember that "podcasts" were initially thought of as "things you listen to on an iPod."Now that podcasts are becoming video shows, there are new sets of issues for the industry.Fox podcast executive Chris Balfe is particularly worried about "clipping," which gives stars like Megyn Kelly more visibility on places like TikTok — but doesn't generate any revenue."Podcasting" is a term that's so old it refers to a device you can't even buy anymore.But it's outdated for another reason, says podcast executive Chris Balfe: The line between traditional podcasts — delivered via audio files — and TV talk shows delivered over the internet — has basically collapsed, and now they're all the same thing.That's why Netflix has been investing in exclusive podcast deals — it thinks they are a low-cost way to bulk up its video offerings. And it's why the biggest buzz in podcasting right now is around "clipping" —chopping up longer podcast interviews and distributing them in bite size to video platforms like TikTok and Instagram's Reels.But Balfe, whose Red Seat Ventures provides production services and ad sales for podcasters or whatever you call them, like Tucker Carlson and Megyn Kelly, doesn't love the idea of Netflix getting exclusive rights to podcasts.
- How widely is it covered?
- 1 outlet, average source rating 6.0/10.
- When was it last updated?
- 5m ago.
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Why one of the biggest players in podcasting says 'podcast' is an 'archaic term'
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