#Brand Strategy

Articles (5)

• 🇺🇸 How ‘The Drama’ Could Redefine A24 — 09/04/2026 [USA]

  Like a lot of people today who care passionately about movies, I love A24. I don’t love every movie they make or release. But I love, and certainly like, enough of them, and I recognize — and salute —...

  Related: #Streaming Wars, #Independent Film, #Digital Transformation
• 🇺🇸 Harley-Davidson launches new brand platform ahead of strategy update — 09/04/2026 [USA] Related: #Market Expansion, #Corporate Rebranding
• 🇺🇸 John Galliano Is Going to Zara. Yes, That Zara — 18/03/2026 [USA]

  Fashion's greatest couturier — fired from Dior in 2011 after an antisemitic outburst, rehabilitated at Margiela — just made the most unexpected move of his career.

  Related: #Fashion Collaboration
• 🇬🇧 Xbox confirms new console is coming - but can it revive the brand? — 06/03/2026 [United Kingdom]

  Microsoft is the first big company out of the gates with Project Helix - a "next-generation" console.

  Related: #Gaming
• 🇺🇸 Machine Gun Kelly Talks ‘Unassuming’ Tommy Hilfiger Partnership, His ‘Lost Americana’ Tour Wardrobe and Bringing Back Wired Headphones: ‘I’ll Take Credit for That’ — 02/03/2026 [USA]

  Upon first glance at Machine Gun Kelly — with his bleached-blond hair, fully inked skin and rockstar persona — Tommy Hilfiger might not be the first partnership that comes to mind. The American herita...

  Related: #Fashion Collaboration, #Music Culture, #Celebrity Style