#Fan engagement

Articles (2)

• 🇺🇸 U.S. Olympic Hockey Heroics Spurring Tickets Sales for NHL Games Online — 24/02/2026 [USA]

  There was more than a gold medal on the line following Team USA’s overtime win over Canada in the 2026 Winter Olympics hockey final: new data shows the U.S.’ historic hockey victory also led to a spik...

  Related: #Olympic legacy, #Sports marketing
• 🇺🇸 Visa locks in a 4-year Red Bull F1 extension through 2030, expanding branding and access — 19/02/2026 [USA]

  Visa entered Formula 1 in 2024 with Red Bull Racing its first new global sports sponsorship agreement in 15 years. But it was a bumpy launch as its entry came with a name mocked as one of the worst in...

  Related: #Sports sponsorship, #Branding strategy, #Corporate partnerships, #Experiential marketing