Who / What
IQOS is a line of heated tobacco products designed to be used with tobacco and nicotine-containing consumables. It is manufactured by Philip Morris International (PMI).
Background & History
The IQOS brand was first introduced in November 2014 in Japan and Italy, marking PMI’s entry into the heated tobacco market. This product represents a shift from traditional smoking to a novel method of nicotine delivery. PMI developed the technology and branding to offer an alternative to conventional cigarettes.
Why Notable
IQOS has become a key player in the global heated tobacco sector, influencing discussions around smoking-related health risks and regulatory frameworks. Its launch in multiple markets set the stage for wider adoption of heated tobacco products worldwide.
In the News
No recent updates are available in the source.
Details about current relevance are not available.
