Who / What
IQOS is a line of heated tobacco products designed to be used with tobacco and nicotine-containing consumables. It is manufactured by Philip Morris International (PMI).
Background & History
The IQOS brand was first introduced in November 2014 in Japan and Italy, marking PMI’s entry into the heated tobacco market. This product represents a shift from traditional smoking to a novel method of nicotine delivery. PMI developed the technology and branding to offer an alternative to conventional cigarettes.
Why Notable
IQOS has become a key player in the global heated tobacco sector, influencing discussions around smoking-related health risks and regulatory frameworks. Its launch in multiple markets set the stage for wider adoption of heated tobacco products worldwide.
In the News
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Details about current relevance are not available.