Who / What
Starz is an American pay television network owned by Starz Entertainment, serving as the flagship property of Starz Inc. The network primarily broadcasts theatrically released motion pictures and first-run original television series.
Background & History
Starz was launched on February 1, 1994 as a multiplex service of what is now Starz Encore. The network has expanded to include six 24-hour, linear multiplex channels; a traditional subscription video on demand service; and an over-the-top streaming platform. This streaming service functions both as a TV Everywhere offering for linear subscribers and as a direct-to-consumer product for streaming-only customers.
Why Notable
Starz has established itself as a significant player in the premium cable television industry with its original programming strategy. The network has produced critically acclaimed series that have contributed to the evolution of premium content beyond just theatrical films. Its dual approach of maintaining traditional cable channels while developing a robust streaming platform positions it as a forward-thinking media company adapting to changing consumption habits.
In the News
Starz continues to expand its original programming slate while navigating the competitive streaming landscape. The network's parent company, Lionsgate, has emphasized Starz's importance in its overall content strategy as traditional cable and streaming increasingly converge.
