Who / What
DAZN is a British over‑the‑top sports streaming and entertainment platform.
It offers live and on‑demand sports content to subscribers via the internet.
Background & History
DAZN was founded in 2007 as the Perform Group, created through the merger of Premium TV Limited and Inform Group.
The company is owned by Access Industries, the investment group founded by Sir Len Blavatnik, and is headquartered in London, England.
Shay Segev became CEO in January 2021, guiding the brand into its current phase of expansion.
Why Notable
DAZN has positioned itself as a major player in the global sports‑streaming market, competing with traditional broadcasters.
Its “over‑the‑top” model delivers sports content directly to consumers, reducing reliance on cable subscriptions.
The platform has secured rights to a variety of sports events, reflecting its growing influence on how audiences consume sporting entertainment.
In the News
The appointment of Shay Segev as CEO in early 2021 marked a new leadership chapter for DAZN, aligning the company with a strategy aimed at scaling its international presence.
This leadership change is a point of focus for industry observers examining the evolving landscape of sports‑broadcasting.
