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🌐 Entity
Customer engagement
Type of interaction
📊 Rating
1 news mentions · 👍 0 likes · 👎 0 dislikes
📌 Topics
- AI Implementation (1)
- Sales Performance (1)
- Customer Engagement (1)
- Business Efficiency (1)
🏷️ Keywords
ChatGPT Enterprise (1) · Zenken (1) · AI Sales (1) · Customer Engagement (1) · Business Efficiency (1) · Proposal Success (1) · AI Implementation (1) · Sales Performance (1)
📖 Key Information
Customer engagement is a marketing and strategic management concept. Practitioners view it as interactions, "engagements", between a firm and its customers, while academic researchers define it as a psychological state that “occurs by virtue of interactive customer experiences with a focal agent/object”, where focal agent/object can be any type of organization and/or its offerings such as branded products or services. As such, customer engagement is seen as a customer’s motivationally driven, volitional cognitive, emotional, and behavioral investments into interactions with such a focal agent/object.
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