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🌐 Entity
Viral marketing
Marketing strategy that uses existing social networks to promote a product
📊 Rating
1 news mentions · 👍 0 likes · 👎 0 dislikes
📌 Topics
- Retail Marketing (1)
- Seasonal Promotions (1)
- Social Media Influence (1)
🏷️ Keywords
Starbucks (1) · Q1 earnings (1) · Bear cup (1) · Holiday sales (1) · Viral marketing (1) · Retail trends (1) · Consumer promotion (1)
📖 Key Information
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way that a virus spreads from one person to another. It can be delivered by word of mouth, or enhanced by the network effects of the Internet and mobile networks.
📰 Related News (1)
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🇺🇸 Starbucks had a strong first quarter as the holidays and a viral bear cup drove salesStarbucks had a strong first quarter as the holidays and a viral bear cup drove sales...
🔗 Entity Intersection Graph
People and organizations frequently mentioned alongside Viral marketing:
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Starbucks · 1 shared articles