# Carl Pei
Who / What
Carl Pei Yu is a Swedish entrepreneur best known for co-founding the smartphone manufacturer OnePlus in 2013. He served as the director of OnePlus Global before leaving the company in October 2020 to start a new hardware venture called Nothing.
Background & History
Carl Pei, born on September 11, 1989, co-founded OnePlus with Pete Lau, launching the company in 2013. During his tenure, he played a key role in shaping OnePlus's global strategy and marketing, helping it grow into a significant player in the smartphone industry. In October 2020, Pei left OnePlus to pursue his new venture, Nothing, focusing on innovative consumer technology products.
Why Notable
Pei gained prominence by co-founding OnePlus, which disrupted the smartphone market with high-quality devices at competitive prices. His leadership in marketing and global expansion contributed significantly to OnePlus's rapid rise and brand recognition. His new company, Nothing, continues to draw attention for its ambition to redefine consumer tech with transparent and unique design principles.
In the News
Carl Pei is currently in the news due to the launch and growth of his new company, Nothing, which has released products like the Nothing Phone (1) and audio devices. His departure from OnePlus and subsequent endeavors keep him relevant as an influential figure in the tech industry, sparking discussions on innovation and competition in consumer electronics.
