Active users
Performance metric for success of an internet product
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📌 Topics
- Technology (1)
- Business (1)
- Entertainment (1)
🏷️ Keywords
Spotify (1) · Monthly Active Users (1) · Spotify Wrapped (1) · Streaming Industry (1) · Earnings Report (1) · Audio Subscription (1) · User Growth (1)
📖 Key Information
Active users is a software performance metric that is commonly used to measure the level of engagement for a particular software product or object, by quantifying the number of active interactions from users or visitors within a relevant range of time (daily, weekly and monthly).
The metric has many uses in software management such as in social networking services, online games, or mobile apps, in web analytics such as in web apps, in commerce such as in online banking and in academia, such as in user behavior analytics and predictive analytics. Although having extensive uses in digital behavioural learning, prediction and reporting, it also has impacts on the privacy and security, and ethical factors should be considered thoroughly.
📰 Related News (1)
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🇺🇸 Spotify hits a record 751M monthly users thanks to Wrapped, new free features
Spotify credited a successful Wrapped campaign and new features in its free tier for its rapid user growth...
🔗 Entity Intersection Graph
People and organizations frequently mentioned alongside Active users:
- 👤 Spotify Wrapped (1 shared articles)
- 🌐 Spotify (1 shared articles)