# Aflac Incorporated
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Who / What
Aflac Incorporated (American Family Life Assurance Company) is an American insurance company specializing in supplemental health and accident insurance. Known for its distinctive duck mascot, it primarily operates through payroll deduction plans, providing cash benefits to policyholders following covered accidents or illnesses.
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Background & History
Founded in 1955 as the **American Family Life Assurance Company**, Aflac was established in Columbus, Georgia, with a mission to offer affordable supplemental insurance. The company gained prominence in the 1960s through its innovative payroll deduction model, which made insurance accessible to employees. Key milestones include expanding its product lines beyond accident coverage to include critical illness and cancer insurance policies.
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Why Notable
Aflac is recognized as the largest provider of supplemental insurance in the U.S., serving millions of customers nationwide. Its distinctive duck mascot ("The Aflac Duck") has become iconic, symbolizing its commitment to helping people "get back up again." The company’s payroll deduction plans have made insurance coverage more convenient and affordable for employees.
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In the News
Aflac remains a major player in the U.S. insurance market, adapting to evolving healthcare trends while maintaining its reputation as a trusted provider of supplemental benefits. Recent developments include continued growth in digital engagement and expansion into new markets, reinforcing its role as a leader in employee-focused insurance solutions.
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Key Facts
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