Who / What
As Ever is an American food brand created in 2024 and headquartered in Santa Barbara, California. The company launched with a teaser campaign on Instagram and a website, initially releasing a small batch of strawberry jam to selected recipients. It was formerly known as American Riviera Orchard.
Background & History
The brand was founded in 2024 by Meghan, taking its original name, American Riviera Orchard (abbreviated as ARO), from Santa Barbara's nickname, the "American Riviera". Its launch was marked by an Instagram teaser and the establishment of a website. A key early milestone was the release of a limited batch of strawberry jam to a select group of individuals.
Why Notable
As Ever is notable as a new entrant into the American food brand landscape, founded by a public figure. Its launch strategy, utilizing social media teasers and exclusive product releases, generated significant initial attention. The brand's connection to the Santa Barbara region through its original name adds a distinctive geographical identity.
In the News
As Ever is currently relevant as a newly launched company in 2024, attracting media coverage for its founding and initial product release. The brand's recent emergence and association with its founder keep it in the public eye, highlighting its early-stage developments in the competitive food industry.
