# Brilliant Earth
---
Who / What
Brilliant Earth is an American jewelry company specializing in ethically sourced diamonds and gemstones. The brand emphasizes transparency, sustainability, and conflict-free sourcing to promote responsible luxury.
---
Background & History
Founded in August 2005 by Beth Gerstein and Eric Grossberg, Brilliant Earth emerged as a response to the ethical concerns surrounding traditional diamond and jewelry industries. Initially operating online, it expanded its physical presence over time, positioning itself as a pioneer in the market for ethically sourced luxury goods. The company’s mission aligns with broader movements advocating for fair labor practices and environmental responsibility within the gemstone industry.
---
Why Notable
Brilliant Earth has played a pivotal role in reshaping consumer perceptions of jewelry by championing ethical sourcing, which includes certifications like the **Kimberley Process** for conflict-free diamonds. Its influence helped establish new standards for transparency in the industry, attracting environmentally and socially conscious consumers. The company’s business model has inspired competitors to adopt similar practices, contributing to a broader cultural shift toward responsible luxury.
---
In the News
Brilliant Earth remains relevant as a leader in ethical jewelry, continuing to innovate with sustainable sourcing initiatives and digital-first retail strategies. Its work has been highlighted by publications like *Businessweek* for its impact on redefining consumer expectations in the luxury goods sector, particularly amid growing scrutiny of labor practices in global supply chains.
---
Key Facts
---
