Who / What
Hailey Rhode Bieber (née Baldwin) is an American model, socialite, creative director, and businesswoman. She is known for her work in fashion modeling and her entrepreneurial ventures in the beauty industry.
Background & History
Born on November 22 1996, Hailey emerged as a prominent face of the modeling world. In 2022 she launched the skin‑care brand **Rhode**, which later became her flagship creative endeavor. Her brand quickly gained attention and was eventually acquired by the cosmetics company e.l.f. for a reported $1 billion, marking a significant milestone in her career.
Why Notable
Hailey’s impact transcends modeling; she has leveraged her public persona to launch a successful consumer‑goods brand. As founder and chief creative officer of **Rhode**, she showcases an authentic approach to beauty and wellness. The acquisition of Rhode by e.l.f. positioned her as a major player in the cosmetics market and underscored her business acumen.
In the News
Recent coverage highlights the $1 billion deal where e.l.f. acquired Rhode, spotlighting Hailey’s entrepreneurial growth. The transaction has drawn attention to her potential influence on future trends in skincare and beauty. It underscores her rise from runway model to influential businesswoman in a short span.
