Who / What
Cinema United is an American trade organization representing movie theater owners. Formerly known as the National Association of Theatre Owners (NATO), its membership includes the operators of major theater chains and hundreds of independent exhibitors. The organization represents the operation of over 35,000 screens in the U.S. and 33,000 screens internationally.
Background & History
Cinema United was founded in 1965 through the merger of two major theater trade groups: the Theater Owners of America and the Allied States Association of Motion Picture Exhibitors. This consolidation created a unified voice for the cinema exhibition industry in the United States. The organization operated under the name National Association of Theatre Owners (NATO) for decades before rebranding to Cinema United.
Why Notable
Cinema United is notable as the primary trade organization advocating for the interests of movie theater operators in the United States and internationally. It plays a crucial role in industry standards, public policy discussions, and represents exhibitors in negotiations with film distributors. The organization's large membership base gives it significant influence in shaping cinema exhibition practices and addressing industry challenges.
In the News
Cinema United remains relevant as the film exhibition industry navigates evolving distribution models and changing audience behaviors. The organization continues to advocate for theatrical release windows and promote the cinema experience amid competition from streaming services. Its recent rebranding from NATO to Cinema United reflects efforts to modernize its image and adapt to current industry dynamics.
