# Cluely
Who / What
Cluely is an American artificial intelligence startup specializing in real-time AI assistance for virtual meetings and interviews. Initially known for its controversial "cheat on everything" marketing campaign, the company has since repositioned itself as a conventional AI meeting assistant designed to enhance productivity during digital interactions.
---
Background & History
Founded in **2025**, Cluely emerged as an AI-driven startup focused on providing automated support during remote engagements. The company gained early attention through its bold and provocative marketing strategy, which positioned it as a disruptive tool for virtual communication. After facing backlash over its initial branding, Cluely shifted its focus to refining its technology as a legitimate productivity aid in professional settings.
---
Why Notable
Cluely’s prominence stems from its innovative approach to AI-assisted collaboration, particularly in high-stakes environments like interviews and meetings. Its controversial launch campaign sparked widespread debate about transparency, ethics, and the role of AI in modern workplaces. By pivoting toward a more conventional image, the company has positioned itself as a potential leader in the burgeoning market for AI meeting assistants.
---
In the News
Cluely remains a topic of interest due to its bold marketing strategy and evolving reputation. While its initial "cheat on everything" campaign drew criticism, recent developments suggest a strategic realignment aimed at establishing credibility within professional AI tools. Its relevance continues to grow as companies explore AI-driven solutions for efficiency in virtual interactions.
---
Key Facts
---
