# Datafolha
Who / What
Datafolha is Grupo Folha's polling institute specializing in conducting statistical surveys, election polling, opinion research, and market analysis. It serves both internal clients within the Grupo Folha organization and external entities across Brazil.
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Background & History
Founded in 1983 as the research department of **Empresa Folha da Manhã S.A.**, Datafolha initially operated as an internal unit before transitioning into a standalone company in 1990, enabling it to serve clients outside Grupo Folha. In 1995, it was fully integrated as a separate business unit within the broader **Grupo Folha**—a conglomerate that includes *Folha de S.Paulo*, one of Brazil’s most influential newspapers.
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Why Notable
Datafolha plays a pivotal role in shaping political and social discourse in Brazil by providing authoritative polling data, influencing elections, public opinion trends, and market insights. Its reputation for accuracy and reliability has cemented its status as a trusted source for both media organizations and policymakers. The institute’s work is critical to understanding voter behavior, economic sentiment, and cultural attitudes.
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In the News
Datafolha remains relevant in Brazil’s political landscape, particularly during election cycles, where its polling data influences campaign strategies and public perception. Recent developments include its continued collaboration with Grupo Folha on high-profile surveys, maintaining its position as a key player in national opinion research amid evolving digital and data-driven journalism trends.
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Key Facts
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