🏢 Company
Brand protection
Prevent third parties from using intellectual property
📊 Rating
1 news mentions · 👍 0 likes · 👎 0 dislikes
📌 Topics
- Brand Protection (1)
- Business Strategy (1)
- Political Influence (1)
🏷️ Keywords
Trump trademark (1) · Airport renaming (1) · Florida airport (1) · Brand protection (1) · Donald Trump business (1) · Mar-a-Lago (1) · Palm Beach airport (1)
📖 Key Information
Brand protection is the process and set of actions that a right holder undertakes to prevent third parties from using its intellectual property without permission, as this may cause loss of revenue and, usually more importantly, destroys brand equity, reputation and trust. Brand protection seeks primarily to ensure that trademarks, patents, and copyrights are respected, though other intellectual property rights such as industrial design rights or trade dress can be involved. Counterfeiting is the umbrella term to designate infringements to intellectual property, with the exception of the term piracy which is sometimes (colloquially) used to refer to copyright infringement.
📰 Related News (1)
-
🇺🇸 Donald J. Trump International Airport? The President’s Company Trademarked It.The Trump organization said the move was necessary to protect the brand as Florida prepares to rename an airport after the president....