# Humble Bundle
Who / What
Humble Bundle is a digital storefront specializing in selling video games and e-books. Originally founded as **Humble Bundles**, it initially offered curated collections of games sold at the purchaser’s discretion, with proceeds split between developers and charitable causes.
Background & History
Humble Bundle began as an online platform in 2010, created to support indie game developers while raising funds for charity through its "Humble Bundles" model. The company expanded beyond temporary bundles into a persistent digital storefront, offering a broader range of games, e-books, and other digital media. Over time, it evolved from a niche initiative to a well-known platform in the gaming community.
Why Notable
Humble Bundle stands out for its commitment to supporting indie developers while promoting charitable causes through its business model. Its influence extends beyond sales by fostering community engagement and advocacy for ethical gaming practices. The company’s growth reflects its ability to adapt to changing digital markets while maintaining a strong social impact.
In the News
As of recent years, Humble Bundle has continued to grow as a major player in digital retail, particularly during seasonal promotions like **Humble Bundle’s annual sales events**. Its expanding catalog and partnerships with indie developers keep it relevant in discussions about fair pricing and developer support within the gaming industry.
