Marketing strategy
Organizational efforts to increase sales
📊 Rating
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📌 Topics
- Advertising (1)
- Media (1)
- Sports Marketing (1)
🏷️ Keywords
Super Bowl LX (1) · Ad Age (1) · Jeanine Poggi (1) · CBS Mornings (1) · Marketing strategy (1) · Commercial rankings (1) · Brand engagement (1)
📖 Key Information
Marketing strategy refers to the set of coordinated actions undertaken by an organization to increase sales, strengthen market presence, and achieve sustainable competitive advantage. It provides a structured and deliberate approach to promoting products or services by aligning organizational resources, market insights, and long-term objectives through systematic planning and analysis.
The field of strategic marketing emerged during the 1970s and 1980s as a distinct discipline, evolving from strategic management.
📰 Related News (1)
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🔗 Entity Intersection Graph
People and organizations frequently mentioned alongside Marketing strategy:
- 👤 Ad Age (1 shared articles)
- 🌐 CBS Mornings (1 shared articles)
- 🌐 Super Bowl LX (1 shared articles)