MSCHF

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Wikipedia Card: MSCHF

**MSCHF** (pronounced "mischief") is an American art collective based in Brooklyn, New York, United States. The group is organized as a limited liability company.

### History

MSCHF was founded in 2016 by Gabriel Whaley. The collective is known for its viral drops or projects, which typically critique corporate and consumer culture or explore absurdist ideas. Notable drops include the "Birkin Stock," a wearable purse created by destroying a Birkin bag and embedding its leather into a Crocs clog, and the "MSCHF x Crocs collaboration," which sold out in minutes. The group's name is an abbreviation of the word "mischief."

### Significance

MSCHF has gained notoriety for its provocative and often controversial drops, which have been covered by media outlets such as *The New York Times*, *The Verge*, and *GQ*. The collective's work has been described as "artistic trolling" and has been praised for its creativity and criticism of consumerism. MSCHF's drops often sell out quickly, and the collective has developed a cult following.**Source Data Excerpts**

**Wikipedia Data**: MSCHF is an American art collective based in Brooklyn, New York, United States. The group has around 23 employees.

**Associated Press Article**: A jury has found that MSCHF's "Satan Shoes" are protected by the First Amendment. The shoes were customized Nike Air Max 97s with a drop of blood in the sole and were sold for $1,020. The jury found that MSCHF's use of Nike's trademarks was protected artistic expression.

Sources

• 🔗 Wikipedia

MSCHF (pronounced "mischief") is an American art collective based in Brooklyn, New York, United States. The group has around 23 employees.