# New Chapter
Who / What
New Chapter is an American dietary supplement manufacturer specializing in vitamins and organic supplements. The company operates under the brand name **New Chapter**, known for its focus on natural, high-quality formulations.
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Background & History
Founded with a mission to provide accessible, high-quality nutritional products, New Chapter was established as an independent entity before being acquired by Procter & Gamble (P&G) in 2019. Originally based in Brattleboro, Vermont, the company has grown into a prominent player in the dietary supplement industry, emphasizing organic ingredients and clean-label formulations. Key milestones include its transition to a **Public Benefit Corporation (PBC)**, reflecting its commitment to social responsibility alongside business growth.
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Why Notable
New Chapter stands out for its dedication to transparency, sustainability, and consumer health, particularly through its use of organic and non-GMO ingredients. Its products are widely recognized for addressing specific nutritional needs, from immune support to joint health, while maintaining a reputation for quality and ethical sourcing. The company’s alignment with P&G has expanded its reach without compromising its core values.
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In the News
As part of Procter & Gamble’s expanding portfolio in wellness and nutrition, New Chapter continues to gain visibility in discussions about dietary supplements, organic products, and corporate social responsibility. Recent developments include strategic partnerships aimed at enhancing product innovation and market accessibility, positioning it as a key player in the evolving health and wellness sector.
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Key Facts
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