# Original Programming
---
Who / What
**Original programming** refers to first-run television content produced exclusively by a network or streaming platform. This includes in-house series, movies, documentaries, and specials, for which the originating service holds domestic and international broadcast rights.
---
Background & History
The term **"original programming"** was coined by HBO in 1983 when the premium cable service launched its slate of in-house productions under the brand **"HBOriginal"**. Initially limited to series, it expanded significantly by 1993, encompassing most of HBO’s original content. Over time, the concept evolved beyond HBO, becoming a standard across traditional broadcast networks and streaming platforms like Netflix and Amazon Prime Video.
---
Why Notable
Original programming is pivotal in shaping entertainment landscapes by providing high-quality, exclusive content that drives audience engagement and revenue. Its success often sets industry benchmarks for storytelling, production value, and viewer retention. The rise of streaming services has further amplified its importance, as originals are key differentiators in competitive markets.
---
In the News
In recent years, original programming remains a cornerstone of media strategy, with platforms investing heavily in high-budget series and documentaries to attract subscribers. Recent trends include collaborations between networks and studios (e.g., Warner Bros. Discovery’s push for global originals) and the growing demand for diverse narratives across genres.
---
Key Facts
---
