Who / What
Rare Beauty is an American cosmetics company founded by Selena Gomez. The brand offers a range of beauty products and is recognized for its focus on promoting self-acceptance and mental health awareness. It is widely available through online channels and major retailers.
Background & History
Rare Beauty was founded in 2020 by singer and actress Selena Gomez, taking its name from her third studio album of the same name. Launched on September 3, 2020, the brand quickly gained popularity. It is sold through its official website, as well as Sephora and Ulta beauty stores across North America, Europe, Asia, and the Middle East.
Why Notable
Rare Beauty has gained significant attention for its commitment to promoting self-acceptance and mental health, aligning with Selena Gomez's public advocacy. The brand’s success is attributed not only to its cosmetics but also to its message of inclusivity and positivity within the beauty industry. It has resonated with consumers seeking a brand that prioritizes well-being alongside aesthetics.
In the News
Rare Beauty continues to be a prominent player in the cosmetics industry, frequently featured for its marketing campaigns centered on self-love and mental health awareness. The brand consistently releases new products and expands its global reach, maintaining relevance in a competitive market.
