# SeatGeek
---
Who / What
**SeatGeek** is a ticketing platform specializing in buying and selling tickets for live sports, concerts, and theater events via its website and mobile app. Originally an aggregator of secondary market listings, it now operates as both a secondary marketplace and a primary ticketing provider, competing directly with Ticketmaster by handling sales on behalf of event organizers.
---
Background & History
SeatGeek was founded in 2007 as an online platform to aggregate secondary ticket listings from various sources. The company expanded its services over the years, transitioning into direct ticket distribution for major sports teams and venues. By leveraging partnerships with professional leagues and stadiums, it became a key player in the live event ticketing industry.
---
Why Notable
SeatGeek has grown into a significant competitor to Ticketmaster by offering users a diverse selection of tickets across sports, concerts, and theater—including direct sales for major teams like the Dallas Cowboys and English Premier League clubs. Its role as both an intermediary and primary provider has reshaped the ticketing landscape, emphasizing transparency and accessibility in event attendance.
---
In the News
Recently, SeatGeek has gained attention for its strategic expansion into high-demand markets, including partnerships with top-tier venues like AT&T Stadium and Rocket Arena. Its ability to bridge gaps in secondary ticket availability while maintaining direct relationships with teams underscores its evolving role as a dominant force in live event ticketing.
---
Key Facts
---
