Sports marketing
Marketing strategy for sporting products
📊 Rating
1 news mentions · 👍 0 likes · 👎 0 dislikes
📌 Topics
- Technology (1)
- Marketing (1)
- Sports (1)
- Digital Culture (1)
🏷️ Keywords
Gen Alpha (1) · Gen Z (1) · Artificial Intelligence (1) · Sports Marketing (1) · Social Media (1) · Digital Engagement (1) · Influencers (1)
📖 Key Information
Sports marketing as a concept has established itself as a branch of marketing over the past few decades; however, a generally accepted definition does not exist. Academicians Kaser and Oelkers (2005, p. 9) define sports marketing as 'using sports to market products'.
📰 Related News (1)
-
🇺🇸 Sports leagues race to capture Gen Z and Gen Alpha with AI, influencers and Italian brainrot
Gen Z and Gen Alpha are creating new challenges and opportunities for sports leagues and teams courting their fandom...
🔗 Entity Intersection Graph
People and organizations frequently mentioned alongside Sports marketing:
- 👤 Generation Z (1 shared articles)
- 👤 Generation Alpha (1 shared articles)
- 🌐 Social media (1 shared articles)
- 🌐 Artificial intelligence (1 shared articles)