# StubHub
Who / What
StubHub is an American ticket resale broker and a primary outlet for purchasing event tickets across various categories, including concerts, sports events, theater performances, and more. It operates as a subsidiary of **StubHub Holdings**, which also owns the ticketing platform **Viagogo**.
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Background & History
Founded in 2000 by Eric Baker and Jeff Fluhr in San Francisco, StubHub emerged during the early internet boom as a pioneer in online ticket resale. Initially launched as an auction-based marketplace for unused tickets, it expanded into a direct-selling platform, offering verified tickets at discounted prices. By the mid-2000s, StubHub became one of the most trusted names in digital ticketing, partnering with major venues and sports leagues. The company later diversified its offerings to include merchandise resale and event-related services.
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Why Notable
StubHub’s significance lies in revolutionizing how consumers access tickets for live events by providing a transparent, secure, and often cost-effective alternative to primary sales channels. Its role as a trusted intermediary has made it indispensable for fans of sports (e.g., NBA, NFL), concerts, and theater, while its business model has set industry standards for ticket resale platforms. Over the years, StubHub has faced challenges like scalping controversies and regulatory scrutiny but remains a dominant player in the global ticketing market.
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In the News
As of recent reports, StubHub continues to adapt to evolving digital trends, including integrating blockchain technology for enhanced security and transparency in ticket transactions. The company’s partnership with major sports leagues (e.g., MLB, NBA) and entertainment brands underscores its relevance in maintaining accessibility to high-demand events amid rising inflation and demand surges. Its expansion into international markets, particularly in Asia and Europe, reflects growing global interest in digital ticketing solutions.
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Key Facts
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