# Super Bowl III
Who / What
The **Super Bowl III** was a pivotal American football championship game marking the culmination of the third AFL–NFL Championship Game. It united two rival leagues—the American Football League (AFL) and the National Football League (NFL)—in an historic matchup that cemented its legacy as one of the greatest upsets in sports history.
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Background & History
Super Bowl III was played on **January 12, 1969**, at the Orange Bowl in Miami, Florida. It originated from the rivalry between the AFL’s **New York Jets** and the NFL’s **Baltimore Colts**. The game was the first to officially adopt the name "Super Bowl," replacing the previous designation of the championship as the "AFL–NFL World Championship Game." This event marked a turning point in American football, symbolizing the convergence of two leagues under one title.
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Why Notable
The matchup between the **New York Jets** (led by quarterback Joe Namath) and the Baltimore Colts was historic for its dramatic upset. The Jets, who were heavily favored by NFL fans but had an underdog reputation in the AFL, defeated the Colts 16–7—a result that shocked sports analysts and cemented their place in football lore. This victory also accelerated the AFL’s integration into the NFL, leading to its eventual merger in 1970.
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In the News
While Super Bowl III itself is a historical event, its legacy continues to resonate today as a defining moment in American sports culture. The game remains a benchmark for underdog triumphs and has inspired countless narratives about resilience, strategy, and the power of sports to captivate audiences. Its influence persists in discussions about league unification and the enduring appeal of high-stakes championship games.
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Key Facts
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