Who / What
Toyota Racing Development (TRD) is the in-house tuning shop for Toyota, Lexus, and formerly Scion automobiles. It is responsible for enhancing street cars for improved performance and for supporting Toyota's global racing programs.
Background & History
TRD was established as Toyota's official performance and motorsports division. It has been instrumental in developing high-performance parts and vehicles for both consumer and professional racing applications. Key activities include creating performance components and providing engineering support for Toyota's various racing series campaigns worldwide.
Why Notable
TRD is notable for its significant role in elevating Toyota's brand image through high-performance vehicles and successful motorsports involvement. It has contributed to numerous racing victories and championships across series like NASCAR, IMSA, and the World Rally Championship. The division also makes performance enhancements accessible to consumers through aftermarket parts and special edition models.
In the News
TRD remains highly relevant through Toyota's continued success in motorsports, including recent NASCAR Cup Series and IMSA WeatherTech SportsCar Championship campaigns. The company continues to develop performance parts for current Toyota and Lexus models, maintaining strong consumer interest in factory-backed tuning options.
