# Webtoon
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Who / What
Webtoon is a **global digital comics platform** that hosts and distributes webcomics in vertical scrolling format. It serves as a free, accessible hub for creators to publish and fans to consume serialized comic stories across web and mobile platforms.
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Background & History
Webtoon was launched in **2004** by **Naver Corporation**, initially under the name *Naver Webtoon* as part of South Korea’s growing digital content ecosystem. The platform gained traction during the late 2000s and early 2010s, expanding its reach internationally after rebranding as **Line Webtoon in July 2014**. Originally a Naver service, it was later managed through a joint venture with SoftBank—**LY Corporation**—operated via the Delaware-based holding company **Webtoon Entertainment Inc.** (headquartered in Los Angeles).
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Why Notable
Webtoon revolutionized digital comics by pioneering vertical scrolling format, making stories more engaging and accessible on mobile devices. Its global expansion has democratized comic creation, attracting creators worldwide while fostering a vibrant fan community. The platform’s success contributed to the rise of webcomics as a mainstream art form, influencing publishing trends in both South Korea and beyond.
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In the News
As of recent years, Webtoon remains a dominant force in digital comics, continuing to innovate with new features like **Webtoon Originals** (exclusive content) and partnerships with major publishers. Its global reach has made it a cultural phenomenon, particularly in Asia, while its mobile-first approach ensures sustained relevance in an evolving media landscape.
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Key Facts
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