Zuffa

American sports promotion company

📊 Rating

4 news mentions · 👍 0 likes · 👎 0 dislikes

📌 Topics

Boxing (1)
Sports Business (1)
Combat Sports (1)
Competitive Integrity (1)
Boxing Innovation (1)
Media Partnerships (1)
Sports Media (1)
Boxing Partnership (1)

🏷️ Keywords

Zuffa (4) · boxing (3) · Sky Sports (2) · broadcasting (2) · Dana White (1) · UFC (1) · UK (1) · sports (1) · commitment (1) · Walsh (1) · undefeated record (1) · risk (1) · combat sports (1) · matchmaking (1) · fighter strategy (1) · business model (1) · fighter empowerment (1) · entertainment (1) · partnership (1) · sports media (1)

📖 Key Information

TKO Operating Company, LLC (TKO OpCo), also doing business as Zuffa ( ZOO-fə), is an American sports promotion company specializing in mixed martial arts. It was founded in January 2001 in Las Vegas, Nevada, by Station Casinos executives Frank Fertitta III and Lorenzo Fertitta to be the parent entity of the Ultimate Fighting Championship (UFC) after they purchased it from the Semaphore Entertainment Group. Zuffa was acquired in 2016 by a group led by WME-IMG (later Endeavor) including Silver Lake Partners, KKR, and MSD Capital for the price of $4.025 billion.

📰 Related News (4)

🇺🇸 White 'all in' on Zuffa, credits the UK 'for keeping boxing alive' (2026-03-21)
Dana White is looking to bring about a new era in the sport with the founding of Zuffa Boxing....
🇺🇸 Zuffa's Walsh wants to risk record: 'Then undefeated means something' (2026-03-20)
Callum Walsh is at the vanguard of Zuffa Boxing's advance into the sport....
🇺🇸 White aims to reshape boxing - Q&A on Zuffa, Sky Sports and the future (2026-03-18)
As Sky Sports signs a new landmark deal with Zuffa Boxing, Dana White answers our questions about his boxing promotion and their ambitions for the f...
🇺🇸 What will Zuffa bring to Sky Sports? Our new boxing partnership EXPLAINED (2026-03-18)
Andy Scott takes a closer look at Zuffa and the ambitious plans they have for boxing on Sky Sports....

🔗 Entity Intersection Graph

People and organizations frequently mentioned alongside Zuffa:

👤
Sky Sports · 2 shared articles
Ultimate Fighting Championship · 1 shared articles
Dana White · 1 shared articles
United Kingdom · 1 shared articles
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Walsh · 1 shared articles