Guy Fieri and the mystery of how 24,000 bottles of tequila went missing | 60 Minutes
#Guy Fieri #Sammy Hagar #Santo Tequila #Cargo theft #Highway heist #Mexico #Supply chain #Spirits industry
📌 Key Takeaways
- Over 24,000 bottles of Santo Tequila, worth $1 million, were stolen in a sophisticated heist.
- The brand was co-founded by Food Network star Guy Fieri and musician Sammy Hagar.
- The thieves utilized a 'double broker' scam to digitally intercept and redirect the shipments.
- The cargo vanished in Mexico while en route to US distribution hubs during the 2023 holiday season.
📖 Full Retelling
Celebrity chef Guy Fieri and rock legend Sammy Hagar saw two trucks carrying over 24,000 bottles of their high-end Santo Spirits tequila vanish in late 2023 following a sophisticated highway heist in Mexico. The massive theft occurred while the shipments were in transit from the distillery to US distribution centers, leaving the founders and law enforcement scrambling to understand how a professional criminal operation outmaneuvered standard freight security. The heist, which resulted in a retail loss estimated at approximately $1 million, specifically targeted the brand's popular blanco and reposado varieties during the peak holiday shipping season.
🏷️ Themes
Crime, Business, Logistics
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