Kidoz appoints VP of sales to boost direct brand partnerships

Kidoz Inc., a leading specialist in kid-safe mobile advertising, officially appointed seasoned media executive Mike Sene to the position of Vice President of Sales at the company’s headquarters this week to spearhead the expansion of direct brand partnerships. The strategic leadership hire comes as the firm seeks to capitalize on the growing demand for compliant, high-performance digital advertising solutions within the heavily regulated children’s media landscape. By bringing Sene into the executive fold, Kidoz aims to deepen its relationships with Fortune 500 brands and global agencies that require sophisticated, COPPA-compliant access to young audiences. In his new capacity, Sene will oversee the global sales team and focus on accelerating the adoption of the Kidoz Kid-Safe Advertising Network among major toy, entertainment, and consumer packaged goods companies. His extensive background in digital media sales and performance marketing is expected to bridge the gap between traditional brand awareness and the modern programmatic needs of advertisers. This move signals a shift for Kidoz as it moves beyond automated inventory sales toward more consultative, direct-to-brand strategies that offer bespoke creative solutions for the youth market. The appointment is a direct response to the evolving privacy regulations and the increasing complexity of reaching the 'generation alpha' demographic. As major platforms like YouTube face continued scrutiny over data collection practices, Kidoz is positioning itself as a secure and effective alternative for brand safety. The company's proprietary technology allows advertisers to reach millions of children worldwide without tracking personal data, a value proposition that Sene is tasked with scaling globally to ensure long-term revenue growth and market dominance in the ad-tech sector.