On Running Is Finally Ramping Up Production of Its ‘Hyper-Foam’ Spray-On Shoes
#On Running #LightSpray technology #Hyper-foam #South Korea production #Cloudmaster 3 Hyper #Laceless shoes #Biofoam composition #30-fold production increase
📌 Key Takeaways
- On is expanding production of its innovative spray-on shoe technology with a new plant in South Korea
- The LightSpray Cloudmaster 3 Hyper features a laceless design with a robot-sprayed single-piece toe box
- Production will increase 30-fold in 2026, with pricing at $280 and a March 5 North America release
- On is strategically moving from elite racing shoes to broader market with multiple Cloudmonster variants
- The company aims to scale up LightSpray production globally in the coming years
📖 Full Retelling
Swiss footwear company On announced on February 25, 2026, the opening of a new production plant in South Korea to significantly increase manufacturing of its innovative LightSpray Cloudmaster 3 Hyper shoes, which feature a revolutionary spray-on toe box technology, as part of its strategy to expand from elite racing footwear to the broader running market. The LightSpray Cloudmaster 3 Hyper represents a significant technological advancement in running shoe design, featuring a laceless construction with a single-piece, stretchy toe box created by robot arms spraying hyper-foam plastics. This innovative approach reduces the shoe to just eight components, with 40 percent of the material being biofoam, resulting in a lower carbon footprint compared to traditional manufacturing methods. The new model builds upon On's first LightSpray shoe, the Cloudboom Strike LS, by incorporating the Cloudmonster platform known for its cushioned soles and adding 20 percent more foam for enhanced bounce and comfort. The expanded production capabilities will enable On to increase its LightSpray shoe output by 30-fold throughout 2026, addressing previous limitations that restricted these technologically advanced shoes to a select group of elite marathon runners and made them prohibitively expensive.
🏷️ Themes
Innovation, Manufacturing, Footwear Technology, Market Expansion
📚 Related People & Topics
On (company)
Swiss athletic shoe and sportswear company
On Holding AG is a Swiss athletic shoe and performance sportswear company that designs and markets sports clothing and running shoes. In 2019, On products were sold in 6,000 retailers in 55 countries and the company held 40% of the running shoe market in Switzerland and 10% in Germany. The United St...
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Original Source
Boone Ashworth Gear Feb 25, 2026 4:00 AM On Running Is Finally Ramping Up Production of Its ‘Hyper-Foam’ Spray-On Shoes Swiss shoemaker On’s newest kicks—the LightSpray Cloudmaster 3 Hyper—are laceless shoes with a single-piece, stretchy, sprayed-on toe box. Courtesy of ON Save this story Save this story Swiss shoe company On—one of the fastest-growing footwear brands—has done very well for itself, growing into a $3 billion company on the giant puffy soles of its very garish shoes. Today, the company announced three new kicks and the opening of a new production plant in South Korea that will make many, many more—at least, that’s the goal. Specifically, the company is focusing on the production of its newest, weirdest shoe—a giant soled laceless running shoe with a single-piece toe box made of “hyper-foam” plastics sprayed on by robot arms. The plastics are 40 percent biofoam, and the shoe is made of just eight pieces; On says its minimalist approach saves on the shoe's carbon footprint. The LightSpray Cloudmonster 3 Hyper is a switch-up from On’s first shoe that uses its sprayed-on toe box technique, the Cloudboom Strike LS . Along with adding the LightSpray branding to the thing, the primary difference is the switch to the Cloudmonster model, which, in On shoe lore, tends to provide more cushy soles. This new version has 20 percent more foam, for all those runners who like a squishy bounce. They’ll have a limited release on the company’s website and retail stores in North America starting March 5, with a global expansion on April 16. The new LightSpray shoes weigh 205 grams apiece (less than half a pound), which puts them a little heavier than the 170-gram Cloudboom Strikes. They’re also cheaper at $280 versus the Cloudboom’s heftier $330 price. While WIRED liked the first iteration of the LightSpray shoe, nobody else, except for a few hand-picked marathon runners, had a chance to use it. Production runs were very limited, and the shoes were prohibitively expensive...
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